Festival Fever!

top5

6aa51c9494074bdc713eb9fb0cbaa8ac

One weekend of warm weather in London, followed by a serious wave of Coachella FOMO means only one thing… Festival season has arrived!

To get us in the festival frame of mind, our design team have been looking at some of the most creative examples of festival marketing in events accross the UK.

Over the past 10 years, festivals have evolved from ‘an event’ into a culture; Festival culture is now reflected in all aspects of fashion & lifestyle, and marketers can’t get enough of it!

Here’s how some clever brands used their creativity to stand out from the crowd..


  1. Lauren Perrier’s ‘Orangerie’ at Wilderness Festival

Champagne brand Laurent-Perrier created a unique 1920s-themed marquee and terrace called ‘The Orangerie’ for those attending Wilderness Festival in 2015. With lavish chandeleirs, art-deco interior and 1920’s themed flapper-girl entertainment, this stepped away from the rustic style which dominates festivals and gave guests a taste of classic luxury.

Wilderness-Festival-2015-6

 

  1. EE Charging Bull, Glastonbury 2015

At Glastonbury last year, EE created an activation designed to solve one of the biggest festival headaches for anyone (with a mobile phone): dead batteries and getting internet coverage. The activation took the form of a full size ‘charging bull’ in the company’s bold brand colours, which then acted as both a double-speed wi-fi hotspot and Power Bar charging station- EE, we salute you!

4GEEChargingBullatGlastonbury2015(4)

  1. Virgin Trains, No.6 Festival 2015

We love this activation as it brings to light a trick which many brands seem to overlook- the PRE-festival consumer experience.  Virgin Trains targeted festival-goers planning to travel to festival No.6 using public transport, offering them exclusive priority fares on these particular train services, which was an industry first. On the day of travel, they ran the No.6 Express – an exclusive train for festival goers from Crewe to Bangor which featured live entertainment, face painting and a bar- if only National rail could do this for our morning commutes! Watch the video here .

Virgin Trains No6 Expressmin

  1. Jagermeister’s Summer JagerHaus pop-up

Home to the ice cold Jägermeister, the JägerHaus is a barn-like pop-up which twists and turns as the day turns to night, with live entertainment, activities and of course, a Jäger bar! The JägerHaus popped up at Field Day, Bestival, Boomtown, Beat-Herder and Kendal Calling. Watch this space as the JägerHaus experience continues this summer..

Jagerhaus-Field-Day-DSC4803-1024x683

  1. Ciroc’s Thameside London Riviera oasis

This five-month boutique pop-up, was created by Nick Zuppar and his team at The Food Firm for Ciroc Vodka. Inspired by a mishmash of cuban cabana, chilled Miami beachhouse and chic French Riviera, this colourful thameside pop-up gave londoner’s the ultimate opportunity to escape the office, and enjoy a Ciroc cocktail whilst pretending to be on holiday (weather permitting..)! The pop-up was also host to a hub of summer activities and entertainment, including cocktail masterclasses and live music.

ciroc_036


Feeling inspired yet?

FOOD FOR THOUGHT:

Research shows various ways in which brands can interact with their audience…

How will YOU engage with your audience this summer?

Top-10-brand-activations-at-music-festivals

Top 5: Easter Weekend Brunch’ing

brucnh

We don’t know about you, but by the time Easter weekend actually comes around, we have already made our way through a mountain of crème eggs, mini eggs, malteaser bunnies, and rice crispy chocolate nests…  If you feel the same,  here’s our rundown of the most Eggscellent brunches which London has to offer (see what we did there?)!


1) Duck and waffle
Spend-o-meter: £££
Situated on the 40th floor of the City of London’s well known Heron Tower is Duck & Waffle, one of the financial district’s most iconic restaurants. If you’re looking for fancy, you’ll find it here; with incredible views over london, complimented by a menu of mimosas, banana brulee waffles and duck egg en-cocote!
Duck-Waffle-3
2) Jar Kitchen
Spend-o-meter: ££
Head to Jar Kitchen this Good Friday, where this independantly run restaurant will be serving a delicious Bottomless Brunch, made with the freshest of seaonally home-grown ingredients.
If you’re all egg’d out, try the hot cross bun pancakes with earl grey icecream (yum!).
Screen Shot 2017-04-11 at 16.58.02
3) Bad Egg
Spend-o-meter: £
This place is seriously good value for money; bottomless brunch menu lets you choose three food items plus juices/soda/coffee for £22 and includes an option for unlimited cava, mimosas, or bloody marys which knocks the price up to £32.50.
Our favourite dish is the Chilaquiles – Essentially nachos with goat curd and a fried egg. Nachos for breakfast? Now you’re talking.
bad egg
4) New Street Grill
Spend-o-meter: £££
With Brunch on Saturdays only, this is your post-good Friday ticket to prosecco paradise. This city-slickers brasserie has a dimly lit members club feel, and a menu to match. Expect a hearty (and meaty!) menu full of english classics like scotch egg with black pudding, and cured salmon with mustard dressing.
newstreet.jpeg
5) Mr Bao
Spend-o-meter: £
With sparkling sake, wasabi and sriracha getting in on the party, it’s a slap in the face of trad brunching, in a very, very good way. Bottomless house cocktails for one hour £14; bottomless bloody mary for one hour £17.
bao

Top 5: Things to do this Spring

top5

As the weather warms up, here’s the Fullcircle team’s top 5 things to do this Spring- from sipping a latte in the sunshine at the London Coffee Festival to taking cover from April showers with an emmersive cinema experience, theres something for everyone!

hellospring

1) Swap your usual brunch date for a day at London Coffee Festival

Coffee addicts, this one’s for you. Between the 6th – 9th April, The London Coffee Festival at the Old Truman Brewery will be a bittersweet smelling hub of activity. From barista workshops, to live latte art (every instagrammers’ dream) this is the perfect alternative to your usual weekend brunch date with friends. Want to carry on the party? There’s even an Espresso Martini Party with Kiss FM DJ, Norman Jay.

coffee

2) Have an al-fresco style dinner at Gordon Ramsay’s Olive Grove Pop-up

Had enough of London this week? Let famous chef Gordon Ramsay transport you to Italy!  This Union Street Cafe pop-up is a unique and immersive bar & restaurant invites you to drink and dine under a canopy of olive trees and vines — all whilst experiencing the sights, tastes and smells of an Italian summer’s day. What’s even better is that from 8pm on selected evenings, there’s live music…

Live music from 8pm on…

7 April – Groove Revival
14 April – One for The Money
21 April – One For The Money
28 April – Groove Revival

CroppedFocusedImage102457650-50-Olive-Grove-web1

3) Take a seasonal cookery class at Thyme

Ever wanted to brush up on your cookery skills? With Thyme cookery classes you will take part in a combination of hands-on cooking and demonstrations from top chefs. Everything you cook will be seasonal, produce-led and underlined by an ethos of sustainability- Get ready to wow your next dinnerparty guests!

Courtyard-Cookery-School-1600x900

4) Watch Baz Luhrmann’s Romeo & Juliet, in a church, with a live choir

Perfect for date night, this is a truly special performance of the greatest love story ever told: Screened under beautiful stained glass windows and set amongst the candle-lit aisles of St Mary’s Church (W1), the ‘Some Voices’ choir accompany the film, performing live songs from the famous movie soundtrack, including; Young Hearts, Everybody’s Free and Kissing You.

RJ-backyard-cinema_23-5

5) Lose yourself to dance and be part of a FlashMob with Reflex Dance Studios

If the stresses of work, brexit and current affairs are getting you down, this could be a welcomed bit of fun!  The team at Reflex Dance Studios are behind a series of dance ‘Flash Mobs’ which aim to bring together those who believe in making a statement through dance and teamwork! Their last Flash Mob is demonstrated below, and was listed on timeout.com as one of the top 10 things to do in London that week.

IMAGINE-unification-flash-mob.jpeg

 

 

Fullcircle Team : Mother’s Day Special

mumstheword

With Mother’s Day around the corner, what better time to reflect on all the great things that our mums do for us, and how they have helped us become the people we are today! We asked some of our artists and staff at Fullcircle to share their answers- here’s what they had to say!

Name: Megan McConnell / Marbeth McConnell

Title: Singer and Model
IMG_20170308_162520_834

The best advice my mother has given me is…
Always be yourself, we are all equal. Do the best you can and give it your all.

My mum is the best because….
She is a great listener, gives great advice and raised me & my brother to have good morals & treat others as you wish to be treated. Great mum & friend

The most surprising thing about becoming my mum is…
She thinks I got my singing voice from her! This may not be true…

Growing up, I’ve realized that my mum….
Is amazing! She has always given us everything in life that we could ever need, surrounding us with love, laughter and music.

My proudest mummy moment was…
I am always proud of her!

I will be spending mothers day….
Unfortunately I won’t be able to spend it with my mum as I live in London and parents live at home in Northern Ireland- I did an early Mother’s Day last week instead!

The best mothers day gift is….
Knowing that we have a great relationship and speak on the phone most days in life. Love a little facetime & making great memories.


Name: Jessica Dolman
Embarrassing nickname my mum calls me:

Tinkerbell (not embarrassing though, I quite like it!)
Title: Singer & Actress. Mum of one beautiful little girl Daisy – who turns 2 next month.

The best advice my mother has given me is…

Don’t judging a person til you’ve walked in their shoes- accept everyone as they are & embrace their imperfections as its what makes them unique!

My mum is the best because…

she is always there for me. Always.

The most surprising thing about becoming a mum is…

the exhaustion! And THE LOVE. Love that you didn’t know was possible- the bond is so huge it takes over everything & changes you as a person… for the better.

Growing up, I’ve realized that my mum…

gave me all she could and more, was incredibly patient,  kind and gave me the best start in life I could have wished for.

My proudest mummy moment was…

witnessing my little ones first steps, seeing her share and be kind to others- generally being a loving & cuddly little girl!

I will be spending mothers day…

 with my daughter, running around and playing!

The best mothers day gift is…

precious time with my little Daisy. And time with family- just being together.


Name: Chloe McPherson
Embarrassing nickname my mum calls me: My Little Darling
Title: Entertainment Account Executive- always aiming to keep positive!

The best advice my mother has given me is…

always try your best in all you do and never give up at the first hurdle.

My mum is the best because….

she gives the best advice and is always able to cheer me up in any situation I’m in.

The most surprising thing about my mum is…

that she is the first one on the dancefloor with a very strong Bacardi & coke in her hand doing the two step.

Growing up, I’ve realized that my mum…

has supported me in every decision I’ve made (good & bad) and someone I also call my best friend as well as my mum.

My Mum’s proudest moment was…

at Graduation when I looked at her from the stage with a tear in her eye, and the biggest smile I’ve ever seen on her face!

I will be spending mother’s day….

at Afternoon Tea with my mum and sisters at Nancy’s Tea Room, eating too many scones with plenty of jam and clotted cream.

The best mother’s day gift is….

anything personalised or engraved with a personal message that can be kept & treasured.


Name: Max Elliott
Embarrassing nickname my mum calls me: macky poos
Title:  DJ and account manager- whilst looking after a newborn!

fullsizerender-e1490354486373.jpeg
 
The best advice my mother has given me is…

I’ve spent a lot of time growing you so try not to die

My mum is the best because….

she raised a great son!

The most surprising thing about becoming a mum is… 

the fact that I’m a man and incapable of becoming one

Growing up, I’ve realized that my mum….

had to put up with a lot! Having my own child has opened me up to the debt of gratitude I owe her

I will be spending mothers day….

with my mother in law and my newborn son doing the after-eight challenge!

The best mothers day gift is….

a homemade pasta shell drawing. Failing that…flowers.


Top 5: Mother’s Day Edit

header

Anyone can grab a card and some flowers from the shops, (or even worse, the petrol station…) but we think our Mums deserve a whole lot more than that.. Working in events means that we are always on the lookout for the latest pop-ups and places to visit, and mothers day is no exception! Here’s our top 5 picks on how to do mothers day with a difference- from flower arranging workshops to a tour of the Tate!


1. FOR THE CULTURAL MUM

Head to Millbank to explore the cultural perceptions of motherhood and how they have translated into art on a Mother’s Day tour of Tate Britain’s collection with art historian Catherine McCormack.

Mother-and-Child-detail-from-The-Three-Ages-of-Woman

 

FC DESIGN TEAM FAVOURITE: Turn your world upside down (in the best way possible) at the Now gallery in North Greenwich, where you’ll find 10,000 blue, purple and white irises hanging from the ceiling in British artist Rebecca Louise Law’s flower-filled installation. ‘The Iris’ will be in place for two months, during which time the blooms will dry, wilt and change shape in the space.

iris
‘The Iris’ installation at Now Gallery

2. FOR THE WELL-TRAVELLED MUM: 

FC PERFORMANCE TEAM FAVOURITE: Escape the everyday with the Pop Up Dining Club’s “Yummy Choo Eats” in the unique venue of Tooting Market for an evening of Mauritian food and culture. Order two Rum Punches, grab some sizzling street food and have a mum-daughter dance-off with the traditional Sega dancers.

yummychoo-03
Rum Punch, Mauritian street food & dancing at Yummy Choo Eats Pop-up

 

3. FOR THE FOODIE MUM:

Lets face it, theres nothing nicer than a cuppa with mum, but our mums deserve something far more exciting than a cucumber sandwich…A Science themed tea with ‘planet mousse’ that arrives billowing clouds of dry ice, or an afternoon tea bus tour around London?- now you’re talking! Timeout London have collated the best quirky afternoon tea’s to save you time here.

bbbakery
The B-Bakery’s Afternoon Tea Bus Tour

4. FOR THE CREATIVE MUM:

Does flower arranging and bottomless prosecco sound like your kind of fun? Then you’re in luck! This Mother’s Day, Little Bud is offering exactly that. Book yourself and your mum in for this unique flower arranging workshop and create a hand-tied bouquet, whilst spending quality time with your mum, that no fancy florist could compete with!

Amborella-51f2c2ac
Flower arranging at Little Bud

5. FOR THE MUM WHO DESERVES TO BE PAMPERED: 

OK, we admit that we’ll take any excuse for a spa day, but Mother’s day is the perfect time to book that much needed pamper-time with mum. There are loads of hotels, spas and salons offering mothers day packages, but its well worth looking on sites such as Groupon and Wowcher for amazing deals that wont break the bank.

Can’t make this weekend? Don’t panic. The Mondrian Hotel’s Agua Bathouse Spa are running a series of ‘Spa Social’ events, where you and your mum can indulge in some much needed mid-week time out. Spa Social guests will receieve a  glass of prosecco on arrival, before being shown to the exclusive Tom Dixon-designed spa where they have full use of its facilities, as well as a detoxifying mud mask, 10 minute massage and nourishing Sea Containers dinner bowl.

IMG_6713-3-1024x683

content_Body12
Mud mask pampering at The Mondrian’s Spa Social

 

 

The Green Edit

“A refreshing and revitalizing shade, Greenery is symbolic of new beginnings.”

greenheader

The official insitute of colour has spoken, and PANTONE 15-0343 is the colour of 2017. So, what exactly does this mean? Well, in the words of The Pantone Color Institute themselves, the colour of the year is symbolic of what we see taking place in our global culture,  and serves as an overall expression of mood, and attitude for that year.

With the technical colour talk aside, this basically means: this is the year to love all things GREEN! For the design team at FC, this is easy- fresh, vibrant, and versatile, shades of green can be used to bring energy to a space, as well as create a calm and neutral environment.

We caught up with our Head of Design, Celina Joyce, to get her top 5 versatile ways of incorporating the colour into event spaces- heres what she had to say…

Untitled-1

1. LIVING GREENS

Adding plants to a space instantly adds life and texture. One of the biggest trends this year, they can be incorporated into a huge range of spaces, to suit a whole spectrum of styles and moods. From delicate floristry, to bold palms (and lets not forget the cactus trend!) – this really is one of the most fun and versatile ways to add colour to a venue.

IMG_1534

2. ASTROTURF

With summer fast approaching, clients dream of beautiful outdoor venues, pimms over ice and sunshine- but we know all too well that the weather isnt always on our side! Astroturf is a fun and effective way of creating that ‘summer feeling’ – whether you’re indoors or out. Our astroturf furniture is always a big hit in the summer months- and perfect for those out-of-season press days!

IMG_1186

3. KEEP IT TONAL VS. PAIR IT WITH PINK

Dont shy away from experimenting with tone- layering different shades of the same colour will add depth to a space and prevent it from looking disjointed. If you’re feeling a little braver, pairing green with pink creates a retro, funky finish.

fb0e5c9a2015ace4d7f1d57d87a967e1

IMG_2187b

4. ACCESSORIZE

Dressing a venue is often what completes it, and selecting the right accessories for a space is crucial to the end product! Vases, ornaments, soft furnishings and plants are all subtle and effective ways to add texture and colour to a space.

IMG_2187

5. LIGHT IT UP

Uplighters, neons, strobes- lighting is a great way to create mood and atmosphere with colour. The right lighting can transform a venue, so we work closely with our production team to make sure our designs work hand-in-hand to wow our clients.

IMG_0048

MARCH: Top 5

top5livingwalls

Our design team shares their top 5 examples of Living Walls in events;

1) MoMA ‘s Garden Party, New York

a52f8ab7770a8541070c27972781fc6b

 

2) Anthropologie Store Regent Street, London

anthropologie

3) Patrick Blanc’s vertical gardens

6f459f137361ce81ad2d4d1e369d2237

4) Christian Dior Runway

Christian-Dior-Paris-Runway-SS-2014-Yellowtrace-12

5) The UK Fashion & Textile Awards, Fullcircle for Clive Agency

IMG_1833

 

 

 

 

Rio Olympics at Sushi Samba

This slideshow requires JavaScript.

It’s finally here! The long awaited Rio Olympics are upon us and Fullcircle have everything you need to celebrate, Brazilian style! The Olympics has brought an influx of Brazilian parties, each bringing with them their very own interpretations of the theme.

Fullcircle were given free rein over the Sushi Samba venue at the top of the Heron Tower this summer with an all singing, all dancing Rio Olympic theme. The venue was packed full of our best Rio theming and entertainment. The famous Tree Terrace was transformed into the Amazon Forest, filled with 10ft banana palms, grass covered furniture and bar top and even some sneaky little forest creatures peering through the bushes!

Showcasing the other side of Rio’s culture was the seriously colourful Street Party Terrace with bright crates and oil drums decorated with an array of multi-coloured flowers, jars and vases.

Entertainment included everything from Football, Basketball and Capoeira freestylers and Olympic style performers, to a snake artist and pick pocket roaming around surprising guests.

This was a perfect opportunity for all Fullcircle’s departments to join forces and do what we do best….. create something beautiful and memorable!

SW7 at The Science Museum

As preferred supplier for Entertainment at the Science Museum this summer we worked closely with the team to create a programme of entertainment that encompasses and complements the beauty of the museum for the SW7 Summer Showcase.

Guests entered the venue to the sounds of the hustle and bustle of Rio streets intertwined with the sounds of distant drums. As guests descended the entrance steps they were treated to the stunning sight that is Valerie performing in Fullcircle’s aerial Birdcage suspended from the rafters of the Science Museum’s Energy Hall.

Guests were then treated to some fantastic, Olympic worthy, gymnastics as they were guided through the museum’s stunning spaces finishing in Making the Modern World. The finale of the night was AFISHIAL performing live cued graphics, sounds and LED drums, which blew guests away.

It just goes to show you can do a lot with a 1 hour set up! check it out for yourself here

Powered by WordPress.com.

Up ↑