Festival Fever!

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One weekend of warm weather in London, followed by a serious wave of Coachella FOMO means only one thing… Festival season has arrived!

To get us in the festival frame of mind, our design team have been looking at some of the most creative examples of festival marketing in events accross the UK.

Over the past 10 years, festivals have evolved from ‘an event’ into a culture; Festival culture is now reflected in all aspects of fashion & lifestyle, and marketers can’t get enough of it!

Here’s how some clever brands used their creativity to stand out from the crowd..


  1. Lauren Perrier’s ‘Orangerie’ at Wilderness Festival

Champagne brand Laurent-Perrier created a unique 1920s-themed marquee and terrace called ‘The Orangerie’ for those attending Wilderness Festival in 2015. With lavish chandeleirs, art-deco interior and 1920’s themed flapper-girl entertainment, this stepped away from the rustic style which dominates festivals and gave guests a taste of classic luxury.

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  1. EE Charging Bull, Glastonbury 2015

At Glastonbury last year, EE created an activation designed to solve one of the biggest festival headaches for anyone (with a mobile phone): dead batteries and getting internet coverage. The activation took the form of a full size ‘charging bull’ in the company’s bold brand colours, which then acted as both a double-speed wi-fi hotspot and Power Bar charging station- EE, we salute you!

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  1. Virgin Trains, No.6 Festival 2015

We love this activation as it brings to light a trick which many brands seem to overlook- the PRE-festival consumer experience.  Virgin Trains targeted festival-goers planning to travel to festival No.6 using public transport, offering them exclusive priority fares on these particular train services, which was an industry first. On the day of travel, they ran the No.6 Express – an exclusive train for festival goers from Crewe to Bangor which featured live entertainment, face painting and a bar- if only National rail could do this for our morning commutes! Watch the video here .

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  1. Jagermeister’s Summer JagerHaus pop-up

Home to the ice cold Jägermeister, the JägerHaus is a barn-like pop-up which twists and turns as the day turns to night, with live entertainment, activities and of course, a Jäger bar! The JägerHaus popped up at Field Day, Bestival, Boomtown, Beat-Herder and Kendal Calling. Watch this space as the JägerHaus experience continues this summer..

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  1. Ciroc’s Thameside London Riviera oasis

This five-month boutique pop-up, was created by Nick Zuppar and his team at The Food Firm for Ciroc Vodka. Inspired by a mishmash of cuban cabana, chilled Miami beachhouse and chic French Riviera, this colourful thameside pop-up gave londoner’s the ultimate opportunity to escape the office, and enjoy a Ciroc cocktail whilst pretending to be on holiday (weather permitting..)! The pop-up was also host to a hub of summer activities and entertainment, including cocktail masterclasses and live music.

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Feeling inspired yet?

FOOD FOR THOUGHT:

Research shows various ways in which brands can interact with their audience…

How will YOU engage with your audience this summer?

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Top 5: Things to do this Spring

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As the weather warms up, here’s the Fullcircle team’s top 5 things to do this Spring- from sipping a latte in the sunshine at the London Coffee Festival to taking cover from April showers with an emmersive cinema experience, theres something for everyone!

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1) Swap your usual brunch date for a day at London Coffee Festival

Coffee addicts, this one’s for you. Between the 6th – 9th April, The London Coffee Festival at the Old Truman Brewery will be a bittersweet smelling hub of activity. From barista workshops, to live latte art (every instagrammers’ dream) this is the perfect alternative to your usual weekend brunch date with friends. Want to carry on the party? There’s even an Espresso Martini Party with Kiss FM DJ, Norman Jay.

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2) Have an al-fresco style dinner at Gordon Ramsay’s Olive Grove Pop-up

Had enough of London this week? Let famous chef Gordon Ramsay transport you to Italy!  This Union Street Cafe pop-up is a unique and immersive bar & restaurant invites you to drink and dine under a canopy of olive trees and vines — all whilst experiencing the sights, tastes and smells of an Italian summer’s day. What’s even better is that from 8pm on selected evenings, there’s live music…

Live music from 8pm on…

7 April – Groove Revival
14 April – One for The Money
21 April – One For The Money
28 April – Groove Revival

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3) Take a seasonal cookery class at Thyme

Ever wanted to brush up on your cookery skills? With Thyme cookery classes you will take part in a combination of hands-on cooking and demonstrations from top chefs. Everything you cook will be seasonal, produce-led and underlined by an ethos of sustainability- Get ready to wow your next dinnerparty guests!

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4) Watch Baz Luhrmann’s Romeo & Juliet, in a church, with a live choir

Perfect for date night, this is a truly special performance of the greatest love story ever told: Screened under beautiful stained glass windows and set amongst the candle-lit aisles of St Mary’s Church (W1), the ‘Some Voices’ choir accompany the film, performing live songs from the famous movie soundtrack, including; Young Hearts, Everybody’s Free and Kissing You.

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5) Lose yourself to dance and be part of a FlashMob with Reflex Dance Studios

If the stresses of work, brexit and current affairs are getting you down, this could be a welcomed bit of fun!  The team at Reflex Dance Studios are behind a series of dance ‘Flash Mobs’ which aim to bring together those who believe in making a statement through dance and teamwork! Their last Flash Mob is demonstrated below, and was listed on timeout.com as one of the top 10 things to do in London that week.

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Top 5: Mother’s Day Edit

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Anyone can grab a card and some flowers from the shops, (or even worse, the petrol station…) but we think our Mums deserve a whole lot more than that.. Working in events means that we are always on the lookout for the latest pop-ups and places to visit, and mothers day is no exception! Here’s our top 5 picks on how to do mothers day with a difference- from flower arranging workshops to a tour of the Tate!


1. FOR THE CULTURAL MUM

Head to Millbank to explore the cultural perceptions of motherhood and how they have translated into art on a Mother’s Day tour of Tate Britain’s collection with art historian Catherine McCormack.

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FC DESIGN TEAM FAVOURITE: Turn your world upside down (in the best way possible) at the Now gallery in North Greenwich, where you’ll find 10,000 blue, purple and white irises hanging from the ceiling in British artist Rebecca Louise Law’s flower-filled installation. ‘The Iris’ will be in place for two months, during which time the blooms will dry, wilt and change shape in the space.

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‘The Iris’ installation at Now Gallery

2. FOR THE WELL-TRAVELLED MUM: 

FC PERFORMANCE TEAM FAVOURITE: Escape the everyday with the Pop Up Dining Club’s “Yummy Choo Eats” in the unique venue of Tooting Market for an evening of Mauritian food and culture. Order two Rum Punches, grab some sizzling street food and have a mum-daughter dance-off with the traditional Sega dancers.

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Rum Punch, Mauritian street food & dancing at Yummy Choo Eats Pop-up

 

3. FOR THE FOODIE MUM:

Lets face it, theres nothing nicer than a cuppa with mum, but our mums deserve something far more exciting than a cucumber sandwich…A Science themed tea with ‘planet mousse’ that arrives billowing clouds of dry ice, or an afternoon tea bus tour around London?- now you’re talking! Timeout London have collated the best quirky afternoon tea’s to save you time here.

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The B-Bakery’s Afternoon Tea Bus Tour

4. FOR THE CREATIVE MUM:

Does flower arranging and bottomless prosecco sound like your kind of fun? Then you’re in luck! This Mother’s Day, Little Bud is offering exactly that. Book yourself and your mum in for this unique flower arranging workshop and create a hand-tied bouquet, whilst spending quality time with your mum, that no fancy florist could compete with!

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Flower arranging at Little Bud

5. FOR THE MUM WHO DESERVES TO BE PAMPERED: 

OK, we admit that we’ll take any excuse for a spa day, but Mother’s day is the perfect time to book that much needed pamper-time with mum. There are loads of hotels, spas and salons offering mothers day packages, but its well worth looking on sites such as Groupon and Wowcher for amazing deals that wont break the bank.

Can’t make this weekend? Don’t panic. The Mondrian Hotel’s Agua Bathouse Spa are running a series of ‘Spa Social’ events, where you and your mum can indulge in some much needed mid-week time out. Spa Social guests will receieve a  glass of prosecco on arrival, before being shown to the exclusive Tom Dixon-designed spa where they have full use of its facilities, as well as a detoxifying mud mask, 10 minute massage and nourishing Sea Containers dinner bowl.

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Mud mask pampering at The Mondrian’s Spa Social

 

 

MARCH: Top 5

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Our design team shares their top 5 examples of Living Walls in events;

1) MoMA ‘s Garden Party, New York

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2) Anthropologie Store Regent Street, London

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3) Patrick Blanc’s vertical gardens

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4) Christian Dior Runway

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5) The UK Fashion & Textile Awards, Fullcircle for Clive Agency

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Goodbye winter, hello spring!

Winter has been a super busy season for us with so many brilliant events and lots of great memories. But spring is here and we’re not slowing down yet! With the new season comes lots of new exciting projects. It also means summer is on it’s way, so everyone in the Full Circle office is busy planning lots of opportunities for fun and frolicking for the upcoming seasons.

But before we say goodbye to March, take a look at some of our adventures from this week…

This week, our flawless Miss Polly Rae was at Grace of Belgravia with the VIP ladies of Harrods. The guests were treated to an exclusive, bespoke performance as Miss Polly put on a beautiful show filled with her graceful elegance.  Later, guests had their chance to master the art and shimmied their way through an afternoon of burlesque under the expert guidance and teaching from Polly.

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One of our most popular acts, Verity and Violet, performed at private members club, Little House. As usual, they went down a storm and we have no doubt that we will be seeing them again soon at our events. Our run of amazing acts at this venue continues…

The week also took us to Plaisterers’ Hall for a Bond themed event where we provided a lavish red carpet so guests could strut their stuff like James and his Bond girls. Full Circle also provided the production, lighting up this lavish event in all it’s glory.

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We’ve had two great events at The Vinyl Factory this week.

Full Circle provided full production services for Concerto Live at The Vinyl Factory in Soho, where Instagram held their Inspiration Beyond Words event for top creative industry professionals and a very special speaker from the fashion industry.  Another highly successful event with Concerto Live bringing the event to life and on brand with our furniture, design and production services.

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The second event at this great venue was a South African themed event that our design and furniture teams combined to create. Complete with hammocks, bean bags and plants, the blank canvas of The Vinyl Factory was transformed into a South African oasis in the middle of the city.

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The production team were busy this week and also supplied plinths and uplighters to Deloitte for their meeting in Benugos.

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And to finish off the week, we provided production at Plaisterers’ Hall for a Political themed Ultimate News Quiz of the Year with teams from Sky Sports, BBC news, Channel 4 and 5 etc with guests including Louis Theroux. The night was topped off with an auction which raised money for both Action for Children and Restless Development charity.

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Fullcircle’s Festival Guide for 2014

GlastonburyWhether you love mud, dancing outside or losing your phone and your inhibitions for an entire weekend, there’s a UK festival to suit each and every one of you. As Fullcircle prepares for full-on Festival Season this summer, here’s our guide to the best festivals in the UK.

Lunar Festival, Umberslade Estate, Warwickshire

6th – 8th June 2014

What’s it all about?

‘An eclectic three-day festival in the spiritual home of Nick Drake’

Who’s playing?

British Sea Power, Donovan, The Polyphonic Spree, Crazy World of Arthur Brown, Temples and Tim Burgess.

What else is on?

Yoga, sausage making (yes, really) and a host of family activities.

Isle of Wight Festival, Isle of Wight

12th – 15th June 2014

What’s it all about?

‘The Isle of Wight Festival is one of the most historical and iconic music festivals in the world’ – supposedly.

Who’s playing?

Biffy Clyro, Calvin Harris, Red Hot Chili Peppers, Kings of Leon, Alison Moyet, Boy George, John Newman, Katy B, Rudimental, Suede, Swim Deep, The Horrors, Tom Odell and Travis.

Download Festival, Donington Park, Derby

13th – 15th June 2014

What’s it all about?

‘2014 sees the 12th Download festival featuring a mix of heavy rock music from 150 acts over five stages at Donington Park, the spiritual home of rock.’

Who’s playing?

Avenged Sevenfold, Linkin Park, Aerosmith, Alter Bridge, Fall Out Boy, The Offspring, Rob Zombie, Status Quo and Trivium.

Glastonbury Festival, Worthy Farm, Pilton

25th – 29th June 2014

What’s it all about?

The mother of UK festivals and the one you probably won’t get tickets for. If it rains, you’ll get muddy, if it doesn’t rain, you’ll get muddy.

Who’s playing?

Dolly Parton, Arcade Fire, Kasabian, The Black Keys, Blondie, Disclosure, Dolly Parton, Elbow, Jack White, James Blake, Lana Del Rey and Lily Allen.

Wireless Festival, Finsbury Park, London and Perry Park, Birmingham

4th – 6th July 2014

What’s it all about?

Fresh for 2014, Wireless will be held in two locations. You won’t need to camp or carry a tent as this is an urban festival, simply dip in and out.

Who’s playing?

Kanye West, Drake, Bruno Mars, Azealia Banks, Basement Jaxx, Ellie Goulding, J Cole, John Newman, Iggy Azalea, Outkast, Pharrell Williams, Rudimental and Wiz Khalifa.

British Summer Time, Hyde Park, London

4th – 13th July 2014

What’s it all about?

Barclaycard presents British Summer Time in Hyde Park, a 10-day summer extravaganza featuring classic rock and current pop music served with comedy performances, films, food and festival fun.

Who’s playing?

Black Sabbath (July 4), McBusted (July 6), Neil Young (July 12), Tom Jones (July 13), Backstreet Boys (July 6), Boyzone (July 13), Little Mix (July 13), Motorhead (July 4), The National (July 12), Soundgarden (July 4), Tom Odell (July 12) and The Vamps (July 6).

L’Eroica Britannia, Bakewell Show ground, Peak District

20th – 22nd June 2014

What’s it all about?

Described as ‘The Most Handsome Bike Race in the World’, the 3 day festival is also a stylish celebration of food and drink. Sponsors like Hendrick’s make an ideal opportunity to watch while sipping a G&T’. ‘British’ at its very best.

T in the Park, Balado, Kinross-shire, Scotland

11th – 13th July 2014

What’s it all about?

The Scottish Glastonbury. Kind of.

Who’s playing?

Biffy Clyro, Calvin Harris, Arctic Monkeys, Bastille, Disclosure, Ed Sheeran, Elbow, Franz Ferdinand, James, Kaiser Chiefs, Paolo Nutini, Pixies and Pharrell Williams.

Latitude Festival, Henham Park, Suffolk

17th – 20th July 2014

What’s it all about?

Latitude, the pioneering, award-winning festival which features the very best music, arts, comedy and poetry, set in the stunning setting of Henham Park in the Suffolk countryside.

Who’s playing?

Two Door Cinema Club, Damon Albarn, The Black Keys, Billy Bragg, Bombay Bicycle Club, Editors, Haim, Kelis, Mogwai, Royksopp and Robyn.

Lovebox Festival, Victoria Park, London

18th – 19th July 2014

What’s it all about?

Lovebox is a two-day music festival held in London and has been running since 2002, founded by DJs Groove Armada. It’s hip, full of dance tents and features an eclectic mix of entertainment and music.

Who’s playing?

Chase & Status, MIA, Annie Mac, A$AP Rocky, Bonobo, Crystal Fighters, The Horrors, Katy B and Sub Focus.

The Secret Garden Party, Abbots Ripton, Huntingdon

24th – 27th July 2014

What’s it all about?

Possibly one of the most beautiful and magical festivals in the UK, the Secret Garden Party delivers a blend of creativity, colour and mystery. Set in 10 acres of garden, the Secret Garden Party is pure escapism whichever way you look at it.

Who’s playing?

Little Dragon, Fat Freddy’s Drop, Clean Bandit, Foxes, Martha Reeves and The Vandellas, Deap Vally, Morcheeba and The Correspondents.

Global Gathering, Long Marston Airfield, Stratford-upon-Avon

25th – 26th July 2014

What’s it all about?

‘GlobalGathering is the UK’s most cutting edge and forward thinking electronic music festival brand, founded by Angel Music Group in 2001’ says GlobalGathering themselves. If you like dance music and only dance music, then this is the festival for you.

Who’s playing?

Chase & Status, David Guetta, The Prodigy, Alesso, Eric Prydz, High Contrast, Katy B, Netsky, Sub Focus and Pete Tong.

V Festival, Hylands Park, Chelmsford and Weston Park, South Staffordshire

16th – 17th August 2014

What’s it all about?

Virgin’s flagship yearly event which features a line-up of acts that rotate across the two sites.

Who’s playing?

Justin Timberlake, The Killers, Ed Sheeran, Elbow, Example, Kaiser Chiefs, Manic Street Preachers, Paolo Nutini and Lily Allen.

Creamfields, Daresbury, Cheshire

22nd – 24th August 2014

What’s it all about?

Born in 1998, the original dance festival set out to provide the clubbing world with a bespoke large-scale outdoor event. Creamfields has gone on to become a famous open-air club-fest.

Who’s playing?

Avicii, Deadmau5, Armin van Buuren, Steve Angello, Afro Jack, Annie Mac, Claude Vonstroke, Eric Prydz, Pete Tong and Skream.

Reading and Leeds Festival, Richfield Avenue, Reading and Bramham Park, Leeds

22nd – 24th August 2014

What’s it all about?

Taking over both Reading and Leeds simultaneously, the three-day festival features a mix of rock, urban and dance acts which rotate across the two locations.

Who’s playing?

Queens of the Stone Age, Paramore, Arctic Monkeys, Blink 182, Bombay Bicycle Club, The Courteeners, Disclosure, Imagine Dragons, Jake Bugg, Macklemore and Ryan Lewis and Vampire Weekend.

Bestival, Robin Hill Country Park, Isle of Wight

4th – 7th September 2014

What’s it all about?

Created by Rob Da Bank, Bestival is an award-winning 4-day boutique music festival set at Robin Hill – a beautiful leafy country park near Downend and Newport in the heart of the Isle of Wight.

Who’s playing?

OutKast, Chic featuring Nile Rodgers, Foals, Beck, Basement Jaxx, Busta Rhymes, Disclosure, Laura Mvula, London Grammar, Major Lazer, Paloma Faith, Sam Smith and Wild Beasts.

“Siberian Express” Beluga Vodka

Full Circle are proud to share some pictures of the sophisticated Beluga Vodka corner “Siberian Express” which was created especially for the London Cocktail week at the two Michelin stars restaurant L’Atelier de Joel Robuchon! 

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Check us out!

Check out what we can offer! Make sure you dont miss out by taking a peak at our new brochures!

Follow link: http://db.tt/kB5iXjHA

Fullcircle Performance Logo

We exclusively manage some of the world’s finest cabaret and musical performers. Full Circle guide the careers of Slam!, Vicky Butterfly, Roxy Velvet, Dusty Limits, Beats Boutique, Miss Polly Rae, Urban Groove, DJ Mavrik , Kitty Bang Bang and Banbury Cross.

Make sure you speak to our team of helpful producers if you need DJs, pop bands, classical performers, celebrity talent, circus artists, comedians, walkabouts or jazz musicians.

Fullcircle Production logo

Full Circle work across all disciplines from theatrical show productions, exclusive VIP parties and product launches through to high impact awards ceremonies and conferences. Backed by a 40,000sq ft warehouse full of the latest sound, light and AV equipment, Full Circle are a one stop shop for some of the most prestigious event planners and experienced creators working in the UK and Europe today.

Aside from working regularly at Banqueting House, One Marylebone, the Natural History Museum, One Mayfair, the Tower of London, National Maritime Museum, the House of St Barnabus and the V&A amongst others, we are recommended suppliers at St Paul’s Cathedral, Old Billingsgate Market, 8 Northumberland, Bloomsbury ballroom, Trinity House and Roux at Parliament.

Fullcircle design logo

An evolution of our production heritage, our custom design and build team have worked on some amazing pieces over the years from full experiential stands through to tree houses and bespoke furniture.

Our in house design and creative team work closely with you and Full Circle’s project manager to realise your brief from small scale intimate interior design through to large production design.

Fullcircle Furniture logo

Our exciting stock of modern and traditional furniture is  in demand for all sorts of activations and events. From neon retros through to the widest colour range of chesterfields on the hire market, we also have available the latest exhibition hire stock. 

With over 20,000sq ft of furniture and decor pieces available for dry hire or install we have one of the UKs most comprehensive stocks of hire pieces. This includes more than 300 suitcases, typewriters, gramophones, vintage cameras, candelabra, birdcages and vintage china.

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