Festival Fever!

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One weekend of warm weather in London, followed by a serious wave of Coachella FOMO means only one thing… Festival season has arrived!

To get us in the festival frame of mind, our design team have been looking at some of the most creative examples of festival marketing in events accross the UK.

Over the past 10 years, festivals have evolved from ‘an event’ into a culture; Festival culture is now reflected in all aspects of fashion & lifestyle, and marketers can’t get enough of it!

Here’s how some clever brands used their creativity to stand out from the crowd..


  1. Lauren Perrier’s ‘Orangerie’ at Wilderness Festival

Champagne brand Laurent-Perrier created a unique 1920s-themed marquee and terrace called ‘The Orangerie’ for those attending Wilderness Festival in 2015. With lavish chandeleirs, art-deco interior and 1920’s themed flapper-girl entertainment, this stepped away from the rustic style which dominates festivals and gave guests a taste of classic luxury.

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  1. EE Charging Bull, Glastonbury 2015

At Glastonbury last year, EE created an activation designed to solve one of the biggest festival headaches for anyone (with a mobile phone): dead batteries and getting internet coverage. The activation took the form of a full size ‘charging bull’ in the company’s bold brand colours, which then acted as both a double-speed wi-fi hotspot and Power Bar charging station- EE, we salute you!

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  1. Virgin Trains, No.6 Festival 2015

We love this activation as it brings to light a trick which many brands seem to overlook- the PRE-festival consumer experience.  Virgin Trains targeted festival-goers planning to travel to festival No.6 using public transport, offering them exclusive priority fares on these particular train services, which was an industry first. On the day of travel, they ran the No.6 Express – an exclusive train for festival goers from Crewe to Bangor which featured live entertainment, face painting and a bar- if only National rail could do this for our morning commutes! Watch the video here .

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  1. Jagermeister’s Summer JagerHaus pop-up

Home to the ice cold Jägermeister, the JägerHaus is a barn-like pop-up which twists and turns as the day turns to night, with live entertainment, activities and of course, a Jäger bar! The JägerHaus popped up at Field Day, Bestival, Boomtown, Beat-Herder and Kendal Calling. Watch this space as the JägerHaus experience continues this summer..

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  1. Ciroc’s Thameside London Riviera oasis

This five-month boutique pop-up, was created by Nick Zuppar and his team at The Food Firm for Ciroc Vodka. Inspired by a mishmash of cuban cabana, chilled Miami beachhouse and chic French Riviera, this colourful thameside pop-up gave londoner’s the ultimate opportunity to escape the office, and enjoy a Ciroc cocktail whilst pretending to be on holiday (weather permitting..)! The pop-up was also host to a hub of summer activities and entertainment, including cocktail masterclasses and live music.

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Feeling inspired yet?

FOOD FOR THOUGHT:

Research shows various ways in which brands can interact with their audience…

How will YOU engage with your audience this summer?

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Top 5: Mother’s Day Edit

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Anyone can grab a card and some flowers from the shops, (or even worse, the petrol station…) but we think our Mums deserve a whole lot more than that.. Working in events means that we are always on the lookout for the latest pop-ups and places to visit, and mothers day is no exception! Here’s our top 5 picks on how to do mothers day with a difference- from flower arranging workshops to a tour of the Tate!


1. FOR THE CULTURAL MUM

Head to Millbank to explore the cultural perceptions of motherhood and how they have translated into art on a Mother’s Day tour of Tate Britain’s collection with art historian Catherine McCormack.

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FC DESIGN TEAM FAVOURITE: Turn your world upside down (in the best way possible) at the Now gallery in North Greenwich, where you’ll find 10,000 blue, purple and white irises hanging from the ceiling in British artist Rebecca Louise Law’s flower-filled installation. ‘The Iris’ will be in place for two months, during which time the blooms will dry, wilt and change shape in the space.

2. FOR THE WELL-TRAVELLED MUM: 

FC PERFORMANCE TEAM FAVOURITE: Escape the everyday with the Pop Up Dining Club’s “Yummy Choo Eats” in the unique venue of Tooting Market for an evening of Mauritian food and culture. Order two Rum Punches, grab some sizzling street food and have a mum-daughter dance-off with the traditional Sega dancers.

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Rum Punch, Mauritian street food & dancing at Yummy Choo Eats Pop-up

 

3. FOR THE FOODIE MUM:

Lets face it, theres nothing nicer than a cuppa with mum, but our mums deserve something far more exciting than a cucumber sandwich…A Science themed tea with ‘planet mousse’ that arrives billowing clouds of dry ice, or an afternoon tea bus tour around London?- now you’re talking! Timeout London have collated the best quirky afternoon tea’s to save you time here.

4. FOR THE CREATIVE MUM:

Does flower arranging and bottomless prosecco sound like your kind of fun? Then you’re in luck! This Mother’s Day, Little Bud is offering exactly that. Book yourself and your mum in for this unique flower arranging workshop and create a hand-tied bouquet, whilst spending quality time with your mum, that no fancy florist could compete with!

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Flower arranging at Little Bud

5. FOR THE MUM WHO DESERVES TO BE PAMPERED: 

OK, we admit that we’ll take any excuse for a spa day, but Mother’s day is the perfect time to book that much needed pamper-time with mum. There are loads of hotels, spas and salons offering mothers day packages, but its well worth looking on sites such as Groupon and Wowcher for amazing deals that wont break the bank.

Can’t make this weekend? Don’t panic. The Mondrian Hotel’s Agua Bathouse Spa are running a series of ‘Spa Social’ events, where you and your mum can indulge in some much needed mid-week time out. Spa Social guests will receieve a  glass of prosecco on arrival, before being shown to the exclusive Tom Dixon-designed spa where they have full use of its facilities, as well as a detoxifying mud mask, 10 minute massage and nourishing Sea Containers dinner bowl.

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Mud mask pampering at The Mondrian’s Spa Social

 

 

Full Circle is drumming up a storm!

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Natural History Museum in jam packed!

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Full Circle’s SLAM! and Urban Groove acts hit the London Evening Standard as they took part in the launch of the extension of shops in Canary Wharf.

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Urban Groove kick started the 3 day event playing to a flash mob of 8 dancers!

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Rich at playing vanilla nightclub!

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Our exclusive act POLLY RAE performed at the Belvedere

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Yet another week! Christmas is upon us!

Glowing green for the Law Society Awards at West Minster Park Plaza.

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Full Circle - The Law Society Excellence Awards 2013 - Main Room 6

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Providing the backstage rider for the one and only Mr Beckham with ConcertoLive!

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FC also did the lighting, sound, and dressing of the first ever world wide book launch for DB!

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Winter Team GB at The Dorchester 

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The Launch of HEADs’ new racket with Andy Murrey!!

Natural History Museum – Christmas is upon us!

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Haunting Halloween!

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New Sofas

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It’s Friday! What FC have been up to this week..

AIM Awards with Concerto Live

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Full lighting and sound throughout Old Billingsgate

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Staging and projection

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Straight light up bar

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CBS at Alton Towers with Concerto Live 

Provided full production for the event. It also saw the debut of our very own VJ, Max Elliot,  whilst Richard Joy artist managed the 4 Poofs and a Piano and Doug Segal.

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4 Poofs and a Piano

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Doug Segal
An astonishing stage performer of the highest calibre for corporate entertainment. A fresh contemporary alternative to a close-up magician!

Scottish Widows Awards with AOK.

Evie and Richard booked, managed and delivered Beverly Knight. The guests thoroughly enjoyed Beverly Knight’s performance making the event a complete success!  

Travelers with Concerto Live looking great! 

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Dress to Impress!

Why not see what Full Circle has to offer to help theme and dress your event. For our full Props and Dressing brochure follow this link: http://db.tt/kB5iXjHA

With Christmas coming up why not arrange a walk around of our warehouse and pick out some items that will make your event the party of the year!

Email: sophie@wearefullcircle.co.uk for more details.

 Please click on the pictures to enlarge.

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