Festival Fever!

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One weekend of warm weather in London, followed by a serious wave of Coachella FOMO means only one thing… Festival season has arrived!

To get us in the festival frame of mind, our design team have been looking at some of the most creative examples of festival marketing in events accross the UK.

Over the past 10 years, festivals have evolved from ‘an event’ into a culture; Festival culture is now reflected in all aspects of fashion & lifestyle, and marketers can’t get enough of it!

Here’s how some clever brands used their creativity to stand out from the crowd..


  1. Lauren Perrier’s ‘Orangerie’ at Wilderness Festival

Champagne brand Laurent-Perrier created a unique 1920s-themed marquee and terrace called ‘The Orangerie’ for those attending Wilderness Festival in 2015. With lavish chandeleirs, art-deco interior and 1920’s themed flapper-girl entertainment, this stepped away from the rustic style which dominates festivals and gave guests a taste of classic luxury.

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  1. EE Charging Bull, Glastonbury 2015

At Glastonbury last year, EE created an activation designed to solve one of the biggest festival headaches for anyone (with a mobile phone): dead batteries and getting internet coverage. The activation took the form of a full size ‘charging bull’ in the company’s bold brand colours, which then acted as both a double-speed wi-fi hotspot and Power Bar charging station- EE, we salute you!

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  1. Virgin Trains, No.6 Festival 2015

We love this activation as it brings to light a trick which many brands seem to overlook- the PRE-festival consumer experience.  Virgin Trains targeted festival-goers planning to travel to festival No.6 using public transport, offering them exclusive priority fares on these particular train services, which was an industry first. On the day of travel, they ran the No.6 Express – an exclusive train for festival goers from Crewe to Bangor which featured live entertainment, face painting and a bar- if only National rail could do this for our morning commutes! Watch the video here .

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  1. Jagermeister’s Summer JagerHaus pop-up

Home to the ice cold Jägermeister, the JägerHaus is a barn-like pop-up which twists and turns as the day turns to night, with live entertainment, activities and of course, a Jäger bar! The JägerHaus popped up at Field Day, Bestival, Boomtown, Beat-Herder and Kendal Calling. Watch this space as the JägerHaus experience continues this summer..

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  1. Ciroc’s Thameside London Riviera oasis

This five-month boutique pop-up, was created by Nick Zuppar and his team at The Food Firm for Ciroc Vodka. Inspired by a mishmash of cuban cabana, chilled Miami beachhouse and chic French Riviera, this colourful thameside pop-up gave londoner’s the ultimate opportunity to escape the office, and enjoy a Ciroc cocktail whilst pretending to be on holiday (weather permitting..)! The pop-up was also host to a hub of summer activities and entertainment, including cocktail masterclasses and live music.

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Feeling inspired yet?

FOOD FOR THOUGHT:

Research shows various ways in which brands can interact with their audience…

How will YOU engage with your audience this summer?

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Top 5: Easter Weekend Brunch’ing

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We don’t know about you, but by the time Easter weekend actually comes around, we have already made our way through a mountain of crème eggs, mini eggs, malteaser bunnies, and rice crispy chocolate nests…  If you feel the same,  here’s our rundown of the most Eggscellent brunches which London has to offer (see what we did there?)!


1) Duck and waffle
Spend-o-meter: £££
Situated on the 40th floor of the City of London’s well known Heron Tower is Duck & Waffle, one of the financial district’s most iconic restaurants. If you’re looking for fancy, you’ll find it here; with incredible views over london, complimented by a menu of mimosas, banana brulee waffles and duck egg en-cocote!
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2) Jar Kitchen
Spend-o-meter: ££
Head to Jar Kitchen this Good Friday, where this independantly run restaurant will be serving a delicious Bottomless Brunch, made with the freshest of seaonally home-grown ingredients.
If you’re all egg’d out, try the hot cross bun pancakes with earl grey icecream (yum!).
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3) Bad Egg
Spend-o-meter: £
This place is seriously good value for money; bottomless brunch menu lets you choose three food items plus juices/soda/coffee for £22 and includes an option for unlimited cava, mimosas, or bloody marys which knocks the price up to £32.50.
Our favourite dish is the Chilaquiles – Essentially nachos with goat curd and a fried egg. Nachos for breakfast? Now you’re talking.
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4) New Street Grill
Spend-o-meter: £££
With Brunch on Saturdays only, this is your post-good Friday ticket to prosecco paradise. This city-slickers brasserie has a dimly lit members club feel, and a menu to match. Expect a hearty (and meaty!) menu full of english classics like scotch egg with black pudding, and cured salmon with mustard dressing.
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5) Mr Bao
Spend-o-meter: £
With sparkling sake, wasabi and sriracha getting in on the party, it’s a slap in the face of trad brunching, in a very, very good way. Bottomless house cocktails for one hour £14; bottomless bloody mary for one hour £17.
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Top 5: Things to do this Spring

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As the weather warms up, here’s the Fullcircle team’s top 5 things to do this Spring- from sipping a latte in the sunshine at the London Coffee Festival to taking cover from April showers with an emmersive cinema experience, theres something for everyone!

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1) Swap your usual brunch date for a day at London Coffee Festival

Coffee addicts, this one’s for you. Between the 6th – 9th April, The London Coffee Festival at the Old Truman Brewery will be a bittersweet smelling hub of activity. From barista workshops, to live latte art (every instagrammers’ dream) this is the perfect alternative to your usual weekend brunch date with friends. Want to carry on the party? There’s even an Espresso Martini Party with Kiss FM DJ, Norman Jay.

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2) Have an al-fresco style dinner at Gordon Ramsay’s Olive Grove Pop-up

Had enough of London this week? Let famous chef Gordon Ramsay transport you to Italy!  This Union Street Cafe pop-up is a unique and immersive bar & restaurant invites you to drink and dine under a canopy of olive trees and vines — all whilst experiencing the sights, tastes and smells of an Italian summer’s day. What’s even better is that from 8pm on selected evenings, there’s live music…

Live music from 8pm on…

7 April – Groove Revival
14 April – One for The Money
21 April – One For The Money
28 April – Groove Revival

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3) Take a seasonal cookery class at Thyme

Ever wanted to brush up on your cookery skills? With Thyme cookery classes you will take part in a combination of hands-on cooking and demonstrations from top chefs. Everything you cook will be seasonal, produce-led and underlined by an ethos of sustainability- Get ready to wow your next dinnerparty guests!

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4) Watch Baz Luhrmann’s Romeo & Juliet, in a church, with a live choir

Perfect for date night, this is a truly special performance of the greatest love story ever told: Screened under beautiful stained glass windows and set amongst the candle-lit aisles of St Mary’s Church (W1), the ‘Some Voices’ choir accompany the film, performing live songs from the famous movie soundtrack, including; Young Hearts, Everybody’s Free and Kissing You.

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5) Lose yourself to dance and be part of a FlashMob with Reflex Dance Studios

If the stresses of work, brexit and current affairs are getting you down, this could be a welcomed bit of fun!  The team at Reflex Dance Studios are behind a series of dance ‘Flash Mobs’ which aim to bring together those who believe in making a statement through dance and teamwork! Their last Flash Mob is demonstrated below, and was listed on timeout.com as one of the top 10 things to do in London that week.

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Top 5: Mother’s Day Edit

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Anyone can grab a card and some flowers from the shops, (or even worse, the petrol station…) but we think our Mums deserve a whole lot more than that.. Working in events means that we are always on the lookout for the latest pop-ups and places to visit, and mothers day is no exception! Here’s our top 5 picks on how to do mothers day with a difference- from flower arranging workshops to a tour of the Tate!


1. FOR THE CULTURAL MUM

Head to Millbank to explore the cultural perceptions of motherhood and how they have translated into art on a Mother’s Day tour of Tate Britain’s collection with art historian Catherine McCormack.

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FC DESIGN TEAM FAVOURITE: Turn your world upside down (in the best way possible) at the Now gallery in North Greenwich, where you’ll find 10,000 blue, purple and white irises hanging from the ceiling in British artist Rebecca Louise Law’s flower-filled installation. ‘The Iris’ will be in place for two months, during which time the blooms will dry, wilt and change shape in the space.

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‘The Iris’ installation at Now Gallery

2. FOR THE WELL-TRAVELLED MUM: 

FC PERFORMANCE TEAM FAVOURITE: Escape the everyday with the Pop Up Dining Club’s “Yummy Choo Eats” in the unique venue of Tooting Market for an evening of Mauritian food and culture. Order two Rum Punches, grab some sizzling street food and have a mum-daughter dance-off with the traditional Sega dancers.

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Rum Punch, Mauritian street food & dancing at Yummy Choo Eats Pop-up

 

3. FOR THE FOODIE MUM:

Lets face it, theres nothing nicer than a cuppa with mum, but our mums deserve something far more exciting than a cucumber sandwich…A Science themed tea with ‘planet mousse’ that arrives billowing clouds of dry ice, or an afternoon tea bus tour around London?- now you’re talking! Timeout London have collated the best quirky afternoon tea’s to save you time here.

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The B-Bakery’s Afternoon Tea Bus Tour

4. FOR THE CREATIVE MUM:

Does flower arranging and bottomless prosecco sound like your kind of fun? Then you’re in luck! This Mother’s Day, Little Bud is offering exactly that. Book yourself and your mum in for this unique flower arranging workshop and create a hand-tied bouquet, whilst spending quality time with your mum, that no fancy florist could compete with!

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Flower arranging at Little Bud

5. FOR THE MUM WHO DESERVES TO BE PAMPERED: 

OK, we admit that we’ll take any excuse for a spa day, but Mother’s day is the perfect time to book that much needed pamper-time with mum. There are loads of hotels, spas and salons offering mothers day packages, but its well worth looking on sites such as Groupon and Wowcher for amazing deals that wont break the bank.

Can’t make this weekend? Don’t panic. The Mondrian Hotel’s Agua Bathouse Spa are running a series of ‘Spa Social’ events, where you and your mum can indulge in some much needed mid-week time out. Spa Social guests will receieve a  glass of prosecco on arrival, before being shown to the exclusive Tom Dixon-designed spa where they have full use of its facilities, as well as a detoxifying mud mask, 10 minute massage and nourishing Sea Containers dinner bowl.

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Mud mask pampering at The Mondrian’s Spa Social

 

 

MARCH: Top 5

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Our design team shares their top 5 examples of Living Walls in events;

1) MoMA ‘s Garden Party, New York

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2) Anthropologie Store Regent Street, London

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3) Patrick Blanc’s vertical gardens

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4) Christian Dior Runway

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5) The UK Fashion & Textile Awards, Fullcircle for Clive Agency

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Fullcircle’s Festival Guide for 2014

GlastonburyWhether you love mud, dancing outside or losing your phone and your inhibitions for an entire weekend, there’s a UK festival to suit each and every one of you. As Fullcircle prepares for full-on Festival Season this summer, here’s our guide to the best festivals in the UK.

Lunar Festival, Umberslade Estate, Warwickshire

6th – 8th June 2014

What’s it all about?

‘An eclectic three-day festival in the spiritual home of Nick Drake’

Who’s playing?

British Sea Power, Donovan, The Polyphonic Spree, Crazy World of Arthur Brown, Temples and Tim Burgess.

What else is on?

Yoga, sausage making (yes, really) and a host of family activities.

Isle of Wight Festival, Isle of Wight

12th – 15th June 2014

What’s it all about?

‘The Isle of Wight Festival is one of the most historical and iconic music festivals in the world’ – supposedly.

Who’s playing?

Biffy Clyro, Calvin Harris, Red Hot Chili Peppers, Kings of Leon, Alison Moyet, Boy George, John Newman, Katy B, Rudimental, Suede, Swim Deep, The Horrors, Tom Odell and Travis.

Download Festival, Donington Park, Derby

13th – 15th June 2014

What’s it all about?

‘2014 sees the 12th Download festival featuring a mix of heavy rock music from 150 acts over five stages at Donington Park, the spiritual home of rock.’

Who’s playing?

Avenged Sevenfold, Linkin Park, Aerosmith, Alter Bridge, Fall Out Boy, The Offspring, Rob Zombie, Status Quo and Trivium.

Glastonbury Festival, Worthy Farm, Pilton

25th – 29th June 2014

What’s it all about?

The mother of UK festivals and the one you probably won’t get tickets for. If it rains, you’ll get muddy, if it doesn’t rain, you’ll get muddy.

Who’s playing?

Dolly Parton, Arcade Fire, Kasabian, The Black Keys, Blondie, Disclosure, Dolly Parton, Elbow, Jack White, James Blake, Lana Del Rey and Lily Allen.

Wireless Festival, Finsbury Park, London and Perry Park, Birmingham

4th – 6th July 2014

What’s it all about?

Fresh for 2014, Wireless will be held in two locations. You won’t need to camp or carry a tent as this is an urban festival, simply dip in and out.

Who’s playing?

Kanye West, Drake, Bruno Mars, Azealia Banks, Basement Jaxx, Ellie Goulding, J Cole, John Newman, Iggy Azalea, Outkast, Pharrell Williams, Rudimental and Wiz Khalifa.

British Summer Time, Hyde Park, London

4th – 13th July 2014

What’s it all about?

Barclaycard presents British Summer Time in Hyde Park, a 10-day summer extravaganza featuring classic rock and current pop music served with comedy performances, films, food and festival fun.

Who’s playing?

Black Sabbath (July 4), McBusted (July 6), Neil Young (July 12), Tom Jones (July 13), Backstreet Boys (July 6), Boyzone (July 13), Little Mix (July 13), Motorhead (July 4), The National (July 12), Soundgarden (July 4), Tom Odell (July 12) and The Vamps (July 6).

L’Eroica Britannia, Bakewell Show ground, Peak District

20th – 22nd June 2014

What’s it all about?

Described as ‘The Most Handsome Bike Race in the World’, the 3 day festival is also a stylish celebration of food and drink. Sponsors like Hendrick’s make an ideal opportunity to watch while sipping a G&T’. ‘British’ at its very best.

T in the Park, Balado, Kinross-shire, Scotland

11th – 13th July 2014

What’s it all about?

The Scottish Glastonbury. Kind of.

Who’s playing?

Biffy Clyro, Calvin Harris, Arctic Monkeys, Bastille, Disclosure, Ed Sheeran, Elbow, Franz Ferdinand, James, Kaiser Chiefs, Paolo Nutini, Pixies and Pharrell Williams.

Latitude Festival, Henham Park, Suffolk

17th – 20th July 2014

What’s it all about?

Latitude, the pioneering, award-winning festival which features the very best music, arts, comedy and poetry, set in the stunning setting of Henham Park in the Suffolk countryside.

Who’s playing?

Two Door Cinema Club, Damon Albarn, The Black Keys, Billy Bragg, Bombay Bicycle Club, Editors, Haim, Kelis, Mogwai, Royksopp and Robyn.

Lovebox Festival, Victoria Park, London

18th – 19th July 2014

What’s it all about?

Lovebox is a two-day music festival held in London and has been running since 2002, founded by DJs Groove Armada. It’s hip, full of dance tents and features an eclectic mix of entertainment and music.

Who’s playing?

Chase & Status, MIA, Annie Mac, A$AP Rocky, Bonobo, Crystal Fighters, The Horrors, Katy B and Sub Focus.

The Secret Garden Party, Abbots Ripton, Huntingdon

24th – 27th July 2014

What’s it all about?

Possibly one of the most beautiful and magical festivals in the UK, the Secret Garden Party delivers a blend of creativity, colour and mystery. Set in 10 acres of garden, the Secret Garden Party is pure escapism whichever way you look at it.

Who’s playing?

Little Dragon, Fat Freddy’s Drop, Clean Bandit, Foxes, Martha Reeves and The Vandellas, Deap Vally, Morcheeba and The Correspondents.

Global Gathering, Long Marston Airfield, Stratford-upon-Avon

25th – 26th July 2014

What’s it all about?

‘GlobalGathering is the UK’s most cutting edge and forward thinking electronic music festival brand, founded by Angel Music Group in 2001’ says GlobalGathering themselves. If you like dance music and only dance music, then this is the festival for you.

Who’s playing?

Chase & Status, David Guetta, The Prodigy, Alesso, Eric Prydz, High Contrast, Katy B, Netsky, Sub Focus and Pete Tong.

V Festival, Hylands Park, Chelmsford and Weston Park, South Staffordshire

16th – 17th August 2014

What’s it all about?

Virgin’s flagship yearly event which features a line-up of acts that rotate across the two sites.

Who’s playing?

Justin Timberlake, The Killers, Ed Sheeran, Elbow, Example, Kaiser Chiefs, Manic Street Preachers, Paolo Nutini and Lily Allen.

Creamfields, Daresbury, Cheshire

22nd – 24th August 2014

What’s it all about?

Born in 1998, the original dance festival set out to provide the clubbing world with a bespoke large-scale outdoor event. Creamfields has gone on to become a famous open-air club-fest.

Who’s playing?

Avicii, Deadmau5, Armin van Buuren, Steve Angello, Afro Jack, Annie Mac, Claude Vonstroke, Eric Prydz, Pete Tong and Skream.

Reading and Leeds Festival, Richfield Avenue, Reading and Bramham Park, Leeds

22nd – 24th August 2014

What’s it all about?

Taking over both Reading and Leeds simultaneously, the three-day festival features a mix of rock, urban and dance acts which rotate across the two locations.

Who’s playing?

Queens of the Stone Age, Paramore, Arctic Monkeys, Blink 182, Bombay Bicycle Club, The Courteeners, Disclosure, Imagine Dragons, Jake Bugg, Macklemore and Ryan Lewis and Vampire Weekend.

Bestival, Robin Hill Country Park, Isle of Wight

4th – 7th September 2014

What’s it all about?

Created by Rob Da Bank, Bestival is an award-winning 4-day boutique music festival set at Robin Hill – a beautiful leafy country park near Downend and Newport in the heart of the Isle of Wight.

Who’s playing?

OutKast, Chic featuring Nile Rodgers, Foals, Beck, Basement Jaxx, Busta Rhymes, Disclosure, Laura Mvula, London Grammar, Major Lazer, Paloma Faith, Sam Smith and Wild Beasts.

Times ticking! 6 weeks till Christmas!

This week Full Circle were in Milton Keyes, with Red Bull’s Formula 1 team and this year’s current world champion Sebastian Vettel, former F1 driver David Coulthard. The teams success was broadcast world wide with full technical production, support  and furniture for the event provided by Full Circle.

At The Wanted album party with Concerto Live!! Bespoke signed wall and photobooth!

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Bespoke build for a High end client with Concerto Live at The Boiler Room

From Design…

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To the real thing!

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First event happened this week at the Pavilion – Tower of London. IMG_2138

Signage for the Christmas at the Pavilion at the Tower of London..

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Pretty pretty..

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Cheeky sneak at one of our new pieces of furniture! 

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Full Circle is drumming up a storm!

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Natural History Museum in jam packed!

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Full Circle’s SLAM! and Urban Groove acts hit the London Evening Standard as they took part in the launch of the extension of shops in Canary Wharf.

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Urban Groove kick started the 3 day event playing to a flash mob of 8 dancers!

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Rich at playing vanilla nightclub!

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Our exclusive act POLLY RAE performed at the Belvedere

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Yet another week! Christmas is upon us!

Glowing green for the Law Society Awards at West Minster Park Plaza.

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Full Circle - The Law Society Excellence Awards 2013 - Main Room 6

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Providing the backstage rider for the one and only Mr Beckham with ConcertoLive!

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FC also did the lighting, sound, and dressing of the first ever world wide book launch for DB!

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Winter Team GB at The Dorchester 

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The Launch of HEADs’ new racket with Andy Murrey!!

Natural History Museum – Christmas is upon us!

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Haunting Halloween!

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New Sofas

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