Festival Fever!

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One weekend of warm weather in London, followed by a serious wave of Coachella FOMO means only one thing… Festival season has arrived!

To get us in the festival frame of mind, our design team have been looking at some of the most creative examples of festival marketing in events accross the UK.

Over the past 10 years, festivals have evolved from ‘an event’ into a culture; Festival culture is now reflected in all aspects of fashion & lifestyle, and marketers can’t get enough of it!

Here’s how some clever brands used their creativity to stand out from the crowd..


  1. Lauren Perrier’s ‘Orangerie’ at Wilderness Festival

Champagne brand Laurent-Perrier created a unique 1920s-themed marquee and terrace called ‘The Orangerie’ for those attending Wilderness Festival in 2015. With lavish chandeleirs, art-deco interior and 1920’s themed flapper-girl entertainment, this stepped away from the rustic style which dominates festivals and gave guests a taste of classic luxury.

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  1. EE Charging Bull, Glastonbury 2015

At Glastonbury last year, EE created an activation designed to solve one of the biggest festival headaches for anyone (with a mobile phone): dead batteries and getting internet coverage. The activation took the form of a full size ‘charging bull’ in the company’s bold brand colours, which then acted as both a double-speed wi-fi hotspot and Power Bar charging station- EE, we salute you!

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  1. Virgin Trains, No.6 Festival 2015

We love this activation as it brings to light a trick which many brands seem to overlook- the PRE-festival consumer experience.  Virgin Trains targeted festival-goers planning to travel to festival No.6 using public transport, offering them exclusive priority fares on these particular train services, which was an industry first. On the day of travel, they ran the No.6 Express – an exclusive train for festival goers from Crewe to Bangor which featured live entertainment, face painting and a bar- if only National rail could do this for our morning commutes! Watch the video here .

Virgin Trains No6 Expressmin

  1. Jagermeister’s Summer JagerHaus pop-up

Home to the ice cold Jägermeister, the JägerHaus is a barn-like pop-up which twists and turns as the day turns to night, with live entertainment, activities and of course, a Jäger bar! The JägerHaus popped up at Field Day, Bestival, Boomtown, Beat-Herder and Kendal Calling. Watch this space as the JägerHaus experience continues this summer..

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  1. Ciroc’s Thameside London Riviera oasis

This five-month boutique pop-up, was created by Nick Zuppar and his team at The Food Firm for Ciroc Vodka. Inspired by a mishmash of cuban cabana, chilled Miami beachhouse and chic French Riviera, this colourful thameside pop-up gave londoner’s the ultimate opportunity to escape the office, and enjoy a Ciroc cocktail whilst pretending to be on holiday (weather permitting..)! The pop-up was also host to a hub of summer activities and entertainment, including cocktail masterclasses and live music.

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Feeling inspired yet?

FOOD FOR THOUGHT:

Research shows various ways in which brands can interact with their audience…

How will YOU engage with your audience this summer?

Top-10-brand-activations-at-music-festivals

Fullcircle’s Festival Guide for 2014

GlastonburyWhether you love mud, dancing outside or losing your phone and your inhibitions for an entire weekend, there’s a UK festival to suit each and every one of you. As Fullcircle prepares for full-on Festival Season this summer, here’s our guide to the best festivals in the UK.

Lunar Festival, Umberslade Estate, Warwickshire

6th – 8th June 2014

What’s it all about?

‘An eclectic three-day festival in the spiritual home of Nick Drake’

Who’s playing?

British Sea Power, Donovan, The Polyphonic Spree, Crazy World of Arthur Brown, Temples and Tim Burgess.

What else is on?

Yoga, sausage making (yes, really) and a host of family activities.

Isle of Wight Festival, Isle of Wight

12th – 15th June 2014

What’s it all about?

‘The Isle of Wight Festival is one of the most historical and iconic music festivals in the world’ – supposedly.

Who’s playing?

Biffy Clyro, Calvin Harris, Red Hot Chili Peppers, Kings of Leon, Alison Moyet, Boy George, John Newman, Katy B, Rudimental, Suede, Swim Deep, The Horrors, Tom Odell and Travis.

Download Festival, Donington Park, Derby

13th – 15th June 2014

What’s it all about?

‘2014 sees the 12th Download festival featuring a mix of heavy rock music from 150 acts over five stages at Donington Park, the spiritual home of rock.’

Who’s playing?

Avenged Sevenfold, Linkin Park, Aerosmith, Alter Bridge, Fall Out Boy, The Offspring, Rob Zombie, Status Quo and Trivium.

Glastonbury Festival, Worthy Farm, Pilton

25th – 29th June 2014

What’s it all about?

The mother of UK festivals and the one you probably won’t get tickets for. If it rains, you’ll get muddy, if it doesn’t rain, you’ll get muddy.

Who’s playing?

Dolly Parton, Arcade Fire, Kasabian, The Black Keys, Blondie, Disclosure, Dolly Parton, Elbow, Jack White, James Blake, Lana Del Rey and Lily Allen.

Wireless Festival, Finsbury Park, London and Perry Park, Birmingham

4th – 6th July 2014

What’s it all about?

Fresh for 2014, Wireless will be held in two locations. You won’t need to camp or carry a tent as this is an urban festival, simply dip in and out.

Who’s playing?

Kanye West, Drake, Bruno Mars, Azealia Banks, Basement Jaxx, Ellie Goulding, J Cole, John Newman, Iggy Azalea, Outkast, Pharrell Williams, Rudimental and Wiz Khalifa.

British Summer Time, Hyde Park, London

4th – 13th July 2014

What’s it all about?

Barclaycard presents British Summer Time in Hyde Park, a 10-day summer extravaganza featuring classic rock and current pop music served with comedy performances, films, food and festival fun.

Who’s playing?

Black Sabbath (July 4), McBusted (July 6), Neil Young (July 12), Tom Jones (July 13), Backstreet Boys (July 6), Boyzone (July 13), Little Mix (July 13), Motorhead (July 4), The National (July 12), Soundgarden (July 4), Tom Odell (July 12) and The Vamps (July 6).

L’Eroica Britannia, Bakewell Show ground, Peak District

20th – 22nd June 2014

What’s it all about?

Described as ‘The Most Handsome Bike Race in the World’, the 3 day festival is also a stylish celebration of food and drink. Sponsors like Hendrick’s make an ideal opportunity to watch while sipping a G&T’. ‘British’ at its very best.

T in the Park, Balado, Kinross-shire, Scotland

11th – 13th July 2014

What’s it all about?

The Scottish Glastonbury. Kind of.

Who’s playing?

Biffy Clyro, Calvin Harris, Arctic Monkeys, Bastille, Disclosure, Ed Sheeran, Elbow, Franz Ferdinand, James, Kaiser Chiefs, Paolo Nutini, Pixies and Pharrell Williams.

Latitude Festival, Henham Park, Suffolk

17th – 20th July 2014

What’s it all about?

Latitude, the pioneering, award-winning festival which features the very best music, arts, comedy and poetry, set in the stunning setting of Henham Park in the Suffolk countryside.

Who’s playing?

Two Door Cinema Club, Damon Albarn, The Black Keys, Billy Bragg, Bombay Bicycle Club, Editors, Haim, Kelis, Mogwai, Royksopp and Robyn.

Lovebox Festival, Victoria Park, London

18th – 19th July 2014

What’s it all about?

Lovebox is a two-day music festival held in London and has been running since 2002, founded by DJs Groove Armada. It’s hip, full of dance tents and features an eclectic mix of entertainment and music.

Who’s playing?

Chase & Status, MIA, Annie Mac, A$AP Rocky, Bonobo, Crystal Fighters, The Horrors, Katy B and Sub Focus.

The Secret Garden Party, Abbots Ripton, Huntingdon

24th – 27th July 2014

What’s it all about?

Possibly one of the most beautiful and magical festivals in the UK, the Secret Garden Party delivers a blend of creativity, colour and mystery. Set in 10 acres of garden, the Secret Garden Party is pure escapism whichever way you look at it.

Who’s playing?

Little Dragon, Fat Freddy’s Drop, Clean Bandit, Foxes, Martha Reeves and The Vandellas, Deap Vally, Morcheeba and The Correspondents.

Global Gathering, Long Marston Airfield, Stratford-upon-Avon

25th – 26th July 2014

What’s it all about?

‘GlobalGathering is the UK’s most cutting edge and forward thinking electronic music festival brand, founded by Angel Music Group in 2001’ says GlobalGathering themselves. If you like dance music and only dance music, then this is the festival for you.

Who’s playing?

Chase & Status, David Guetta, The Prodigy, Alesso, Eric Prydz, High Contrast, Katy B, Netsky, Sub Focus and Pete Tong.

V Festival, Hylands Park, Chelmsford and Weston Park, South Staffordshire

16th – 17th August 2014

What’s it all about?

Virgin’s flagship yearly event which features a line-up of acts that rotate across the two sites.

Who’s playing?

Justin Timberlake, The Killers, Ed Sheeran, Elbow, Example, Kaiser Chiefs, Manic Street Preachers, Paolo Nutini and Lily Allen.

Creamfields, Daresbury, Cheshire

22nd – 24th August 2014

What’s it all about?

Born in 1998, the original dance festival set out to provide the clubbing world with a bespoke large-scale outdoor event. Creamfields has gone on to become a famous open-air club-fest.

Who’s playing?

Avicii, Deadmau5, Armin van Buuren, Steve Angello, Afro Jack, Annie Mac, Claude Vonstroke, Eric Prydz, Pete Tong and Skream.

Reading and Leeds Festival, Richfield Avenue, Reading and Bramham Park, Leeds

22nd – 24th August 2014

What’s it all about?

Taking over both Reading and Leeds simultaneously, the three-day festival features a mix of rock, urban and dance acts which rotate across the two locations.

Who’s playing?

Queens of the Stone Age, Paramore, Arctic Monkeys, Blink 182, Bombay Bicycle Club, The Courteeners, Disclosure, Imagine Dragons, Jake Bugg, Macklemore and Ryan Lewis and Vampire Weekend.

Bestival, Robin Hill Country Park, Isle of Wight

4th – 7th September 2014

What’s it all about?

Created by Rob Da Bank, Bestival is an award-winning 4-day boutique music festival set at Robin Hill – a beautiful leafy country park near Downend and Newport in the heart of the Isle of Wight.

Who’s playing?

OutKast, Chic featuring Nile Rodgers, Foals, Beck, Basement Jaxx, Busta Rhymes, Disclosure, Laura Mvula, London Grammar, Major Lazer, Paloma Faith, Sam Smith and Wild Beasts.