Festival Fever!

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One weekend of warm weather in London, followed by a serious wave of Coachella FOMO means only one thing… Festival season has arrived!

To get us in the festival frame of mind, our design team have been looking at some of the most creative examples of festival marketing in events accross the UK.

Over the past 10 years, festivals have evolved from ‘an event’ into a culture; Festival culture is now reflected in all aspects of fashion & lifestyle, and marketers can’t get enough of it!

Here’s how some clever brands used their creativity to stand out from the crowd..


  1. Lauren Perrier’s ‘Orangerie’ at Wilderness Festival

Champagne brand Laurent-Perrier created a unique 1920s-themed marquee and terrace called ‘The Orangerie’ for those attending Wilderness Festival in 2015. With lavish chandeleirs, art-deco interior and 1920’s themed flapper-girl entertainment, this stepped away from the rustic style which dominates festivals and gave guests a taste of classic luxury.

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  1. EE Charging Bull, Glastonbury 2015

At Glastonbury last year, EE created an activation designed to solve one of the biggest festival headaches for anyone (with a mobile phone): dead batteries and getting internet coverage. The activation took the form of a full size ‘charging bull’ in the company’s bold brand colours, which then acted as both a double-speed wi-fi hotspot and Power Bar charging station- EE, we salute you!

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  1. Virgin Trains, No.6 Festival 2015

We love this activation as it brings to light a trick which many brands seem to overlook- the PRE-festival consumer experience.  Virgin Trains targeted festival-goers planning to travel to festival No.6 using public transport, offering them exclusive priority fares on these particular train services, which was an industry first. On the day of travel, they ran the No.6 Express – an exclusive train for festival goers from Crewe to Bangor which featured live entertainment, face painting and a bar- if only National rail could do this for our morning commutes! Watch the video here .

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  1. Jagermeister’s Summer JagerHaus pop-up

Home to the ice cold Jägermeister, the JägerHaus is a barn-like pop-up which twists and turns as the day turns to night, with live entertainment, activities and of course, a Jäger bar! The JägerHaus popped up at Field Day, Bestival, Boomtown, Beat-Herder and Kendal Calling. Watch this space as the JägerHaus experience continues this summer..

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  1. Ciroc’s Thameside London Riviera oasis

This five-month boutique pop-up, was created by Nick Zuppar and his team at The Food Firm for Ciroc Vodka. Inspired by a mishmash of cuban cabana, chilled Miami beachhouse and chic French Riviera, this colourful thameside pop-up gave londoner’s the ultimate opportunity to escape the office, and enjoy a Ciroc cocktail whilst pretending to be on holiday (weather permitting..)! The pop-up was also host to a hub of summer activities and entertainment, including cocktail masterclasses and live music.

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Feeling inspired yet?

FOOD FOR THOUGHT:

Research shows various ways in which brands can interact with their audience…

How will YOU engage with your audience this summer?

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Top 5: Things to do this Spring

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As the weather warms up, here’s the Fullcircle team’s top 5 things to do this Spring- from sipping a latte in the sunshine at the London Coffee Festival to taking cover from April showers with an emmersive cinema experience, theres something for everyone!

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1) Swap your usual brunch date for a day at London Coffee Festival

Coffee addicts, this one’s for you. Between the 6th – 9th April, The London Coffee Festival at the Old Truman Brewery will be a bittersweet smelling hub of activity. From barista workshops, to live latte art (every instagrammers’ dream) this is the perfect alternative to your usual weekend brunch date with friends. Want to carry on the party? There’s even an Espresso Martini Party with Kiss FM DJ, Norman Jay.

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2) Have an al-fresco style dinner at Gordon Ramsay’s Olive Grove Pop-up

Had enough of London this week? Let famous chef Gordon Ramsay transport you to Italy!  This Union Street Cafe pop-up is a unique and immersive bar & restaurant invites you to drink and dine under a canopy of olive trees and vines — all whilst experiencing the sights, tastes and smells of an Italian summer’s day. What’s even better is that from 8pm on selected evenings, there’s live music…

Live music from 8pm on…

7 April – Groove Revival
14 April – One for The Money
21 April – One For The Money
28 April – Groove Revival

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3) Take a seasonal cookery class at Thyme

Ever wanted to brush up on your cookery skills? With Thyme cookery classes you will take part in a combination of hands-on cooking and demonstrations from top chefs. Everything you cook will be seasonal, produce-led and underlined by an ethos of sustainability- Get ready to wow your next dinnerparty guests!

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4) Watch Baz Luhrmann’s Romeo & Juliet, in a church, with a live choir

Perfect for date night, this is a truly special performance of the greatest love story ever told: Screened under beautiful stained glass windows and set amongst the candle-lit aisles of St Mary’s Church (W1), the ‘Some Voices’ choir accompany the film, performing live songs from the famous movie soundtrack, including; Young Hearts, Everybody’s Free and Kissing You.

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5) Lose yourself to dance and be part of a FlashMob with Reflex Dance Studios

If the stresses of work, brexit and current affairs are getting you down, this could be a welcomed bit of fun!  The team at Reflex Dance Studios are behind a series of dance ‘Flash Mobs’ which aim to bring together those who believe in making a statement through dance and teamwork! Their last Flash Mob is demonstrated below, and was listed on timeout.com as one of the top 10 things to do in London that week.

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